eCommerce Store Manager for Lifestyle Brand
General Responsibilities:
- Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting
- Develop and implement an E-commerce strategy in order to improve website performance
- Work with developers to improve website speed
- Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
- Lead redesigning/theming website initiative
- Research market in order to discover new trends and technologies in order to improve website performance
- Analyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve KPIs
- Manage and oversee website uploads and landing pages development based on content calendar
- Help drive the sales performance of the e-commerce platforms
- Executing Marketing strategies on-site
- Working to ensure good customer service and implementing necessary solutions as needed
- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment
- Report on performance by
- weekly/monthly sales
- product sell-through
- promotion performance
- Shopping trends
- identifying product assortment gaps
Requirements:
- A degree in Marketing, Business Administration or related field or equivalent work experience.
- At least 3 years of experience in a similar role.
- Experience with Shopify/Shopify Plus
- Experience within digital marketing is a plus.
- You possess a solid understanding of e-commerce frameworks.
- You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
- Excellent understanding of web design and web analysis
- Solid understanding of marketing and tech background
- Understanding and experience in UX, Adobe Creative Suite
- Knowledge and understanding of Google Analytics and marketing tracking
- Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
- You are a creative and strategic thinker with a strong customer orientation.
- You have a self-starter mentality with the ability to manage multiple projects in a fast-paced working environment.
- You have excellent interpersonal and communication skills, thrive in matrix environments and are adept at building relationships with different stakeholders.